Personal Data
Teacher
| School Year | Paper Title |
| ,,★Wen Kuei Wu, Chih-Sung Lai, Ngoc-Mai Nguyen (2021, Aug). The Mediating Effect of Swift Guanxi between Consumer Perception of Product-and Seller-Related Risks and Repurchase Intention. 2021 IEEE International Conference on Social Sciences and Intelligent Management (SSIM), Taichung, Taiwan. 本人為第一作者、通訊作者. doi:10.1109/SSIM49526.2021.9555187.IEEE Xplore. |
| ,,★ Wen-Kuei Wu, Shu-Chin Huang, Hsiao-Chung Wu, Maw-Liann Shyu (2021, Feb). The Mediating Role of Swift Guanxi Among Buyers Perceived Uncertainty, Purchase Experience and Repurchase Intention: An Analysis of C2C Buyers Perceptions in Taiwan. ICIIT 21: 2021 6th International Conference on Intelligent Information Technology, Ho Chi Minh City, Vietnam. 本人為第一作者、通訊作者. Scopus. |
| ,,★Wen-Kuei Wu (2019, Jun). The customer preference of salespeople influence tactics and effectiveness in Chinese society: Perspectives of guanxi and power dependence. Innovation, Entrepreneurship, Knowledge Academy (INEKA Conference) – Verona (Italy) 2019. MOST 107-2410-H-324-005. 本人為第一作者、通訊作者. |
| ,,★ Wen-Kuei Wu, Pham Thi Thu Thao, (2019, May). How Interpersonal Guanxi Position Influences The Purchase Intention On Social Media: An Analysis Of Buyer Perceptions In Vietnam. 2019 4th International Conference on Information and Network Technologies, Kyoto, Japan. 本人為第一作者、通訊作者. Scopus. |
| ,,★Wen-Kuei Wu; Yi-Hui Jiang (2019, May). How Swift Guanxi Influences Product Evaluation and Repurchase Intention: An Analysis of C2C Buyer Perceptions in Taiwan. 2019 International Conference on Management Science and Industrial Engineering, Phuket, Thailand. 本人為第一作者、通訊作者. Scopus. |
| ,,★Wen-Kuei Wu, T?NG TH? PH??NG THUY (2018, Sep). Does Customer–Salesperson Guanxi or Salesperson Influence Tactic Matter in social media context? Empirical Evidence from Vietnam. 2018 The 2nd International Conference on Business and Information Management (ICBIM 2018), Barcelona, Spain. 本人為第一作者、通訊作者. Scopus. |
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| Year | Title | Topic | Activity Unit | activity period |
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