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專任教師
兼任教師
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首頁 > 師資陣容 > 專任教師
 
鄭尹惠
職級
教授
聯絡電話
04-22183956 
郵件信箱
yinhui@mail.ntcu.edu.tw 
學歷
國立雲林科技大學企業管理博士 
授課領域
行銷管理、消費者行為、廣告管理、品牌管理、國際企業管理、管理學、營運企劃書撰寫與實務、行銷個案與分析 
研究領域
行銷管理、消費者行為、消費心理、服務管理、消費決策、廣告管理、定價策略、品牌管理 
經歷
經濟部創業圓夢計畫輔導專家

勞動部多元就業輔導委員

經濟部商圈輔導計畫輔導專家

經濟部OTOP輔導專家

庇護工廠評鑑、輔導專家 
研究成果
A. 期刊論文

1. (2016).Framing makes tourists more environmentally conservative, Annals of Tourism Research,61,242-244. (SSCI: Ranking top 1 in Tourism and Hospitality Journals) (Corresponding author)
2. (2016).The Effects of Consumer Emotion on Nine-Ending Prices. NTU Management Review, TSSCI 1st author
3. (2016).The Boundary Conditions of the Nine-Ending Pricing Effect in Different Evaluation Modes:Separate, Joint and Sequential. NTU Management Review,26, 73-106. TSSCI 1st author
4. (2015).Guilt No Longer a Sin: The Effect of Guilt in the Service Recovery Paradox. Journal of Service Theory and Practice, 25, 836-852. SSCI. 1st author
5. (2015). Burger or Yogurt? Indulgent Consumption in Impression Management Contexts, International Journal of Psychology, 50, 345-53, SSCI. 1st author
6. (2013).The effects of valence-based and discrete emotional states on aesthetic response. International Journal of Psychology, 48, 1057-1071. SSCI. Single author
7. (2013). Product option framing under the influence of a promotion versus prevention focus. Journal of Economic Psychology, 39-402-413. SSCI. 1st author
8. (2013). The effect of regulatory focus on conformity behavior. NTU Management Review. 24, 207-231.TSSCI. 1st author
9. (2013). The impact of self-confidence on the compromise effect, International Journal of Psychology, 48(4), 660-675. SSCI. Corresponding author
10. (2013). The effect of companion’s gender on impulsive purchasing: the moderating factor of cohesiveness and susceptibility to interpersonal influence. Journal of Applied Social Psychology, 43,227-236. SSCI. (1st author)
11. (2013). The impact of the opinions of others on variety-seeking behavior. Journal of Applied Social Psychology, 43, 917-927. SSCI.
12. (2012). The Effect of Brand Recognition on Service Recovery, European Journal of Business and Social Sciences,1, 52-60. (Single author)
13. (2012). The impact of purchase quantity on the compromise effect: The balance heuristic, Journal of Judgment and Decision Making. 7, 499-512. SSCI. 1st author
14. (2012). More than two choices: The influence of context on the framing effect, Current Psychology, 31, 325 - 334. SSCI. 1st author
15. (2012). The influence of suggestions of reference groups in the compromise effect. Journal of Economic Psychology. 33, 554-565. SSCI Corresponding author
16. (2012). The effect of incomplete information on the compromise effect, 7, 196-206. Journal of Judgment and Decision Making, 7, 196-206. SSCI.
17. (2012). The compromise effect in choosing for others. Journal of Behavioral Decision Making. 25, 109-122. SSCI.
18. (2012). The effect of service failure types and service recovery on customer satisfaction: Mental accounting perspective. The Service Industries Journal, 32, 257-271. SSCI. Corresponding author
19. (2012). The fluency of consumer incidental emotion on nine-ending prices. Advances in Consumer Research, 39, 行銷類期刊排名第12 * (among 50) (SSCI in 2005)
20. (2012). The Endowment Effect: Deciding for Oneself versus Deciding for Others. Advances in Consumer Research, 39, 行銷類期刊排名第12 * (among 50) (SSCI in 2005)
21. (2011). The Effects of Consumers’ Incidental Emotions on Their Perceptions of Advertised Reference Prices. Management Review (in Chinese), 30(4), 93-115 TSSCI. (1st author)
22. (2010). Profitability decided by patent quality? An empirical study of the U.S. semiconductor industry. Scientometrics, 82(1), 175-183. SSCI. (1st author)
23. (2010). The effect of product familiarity on price discount framing, Advances in Consumer Research, 37,935-937. 行銷類期刊排名第12 * (among 50) (SSCI in 2005)
24. (2010),產品來源國效應在衝動性購買的影響。企業管理學報,88,23-38.
25. (2009). The Effect of terminologies on attitude toward advertisements and brands-consumer product knowledge as a moderator, Journal of Business Psychology, 24, 485-491. SSCI. Corresponding author
26. (2009). The effects of nine-ending prices and the need for cognition in price cognition. Advances in Consumer Research, 36, 973-974. 行銷類期刊排名第12 * (among 50) (SSCI in 2005)
27. (2009). The moderating effect of product familiarity on the endowment effect, Advances in Consumer Research, 36, 974-975. 行銷類期刊排名第12 * (among 50) (SSCI in 2005)


*資料來源: Hult, G.T.M., Reimann, M., and Schike, O. (2009). Worldwide faculty perceptions of marketing journals: Rankings, trends, comparisons, and segmentation, Global Edge Business Review, 3(3), 1-10.


B. 國際研討會論文

1.(2015/10). My Imperfection Only Keeping within Myself – the Self Negatively-Accepted Bias, Association for Consumer Research, New Orleans, LA
2.(2014/10). The Influence of Sharing versus Self-use on the Preference for Different Types of Promotional Offers, Association for Consumer Research, Baltimore
3.(2013/10). The Effect of Guilt in the Service Recovery Paradox, Association for Consumer Research, Chicago, IL
4.(2012/10) Burger or Yogurt? The Effect of Private Versus Public Consumption Contexts on Indulgent Behavior. Association for Consumer Research. Vancouver.CA.
5.(2011/10). The Endowment Effect: Deciding for Oneself versus Deciding for Others. Association for Consumer Research, St. Louis, MO.
6.(2010/10). The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation, Association for Consumer Research, Jacksonville.
7.(2010/10).The Compromise Effect in Choosing for Others, Association for Consumer Research, Jacksonville.
8.(2009) The Effect of Product Familiarity on Price Discount Framing, Association for Consumer Research, Pittsburgh.
9.(2008/10). The Effects of Nine-ending Prices and the Need for Cognition in Price Cognition, Association for Consumer Research, San Francisco.
10.(2008/10). The Moderating Effect of Product Familiarity on the Endowment effect, Association for Consumer Research, San Francisco.

 
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